Senior Marketing Executive

  • Full Time
  • Glasgow

Optical Express

Senior Marketing Executive

An exciting opportunity has become available for a talented and dynamic Senior Marketing Executive to join our team in Glasgow City Centre. The successful candidate will play a pivotal role in developing and implementing comprehensive marketing strategies to enhance visibility and drive growth for Optical Express and ACES.

As a Senior Marketing Executive your main duties will involve:

  • Producing compelling and easily understandable written materials/literature aimed at patients and healthcare professionals.
  • Using excellent writing skills to develop and optimise content for our website(s), to include landing pages, blog posts, and other digital assets.
  • Supporting the development and execution of PR campaigns to enhance brand visibility.
  • Crafting and coordinating communications to patients, ensuring consistent brand messaging across all marketing materials and campaigns.
  • Helping to create and execute recruitment marketing campaigns that resonate with potential candidates.
  • Creating compelling content for various social media platforms and monitoring and engaging with the online community.
  • Collecting and curating patient testimonials that highlight the positive impact of our services.
  • Collaborating with the wider marketing team and other departments to develop and execute strategic marketing plans aligned with overall business objectives.
  • Utilising analytical tools to measure the effectiveness of marketing efforts and campaigns and providing regular updates.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience (3+ years) in a marketing role.
  • Strong understanding of marketing principles, brand management, and marketing communications.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced environment and prioritise workflow effectively.

What’s in it for you?

  • Competitive salary
  • Free or discounted optical products/procedures
  • Career progression
  • Modern working environment with superb technology support

Please apply now by uploading your CV.

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